About Us

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LOTX began in 2005 as the thought that you are always "living off the X." This concept embodies the pursuit of those crucial moments in life that define everything. Whether it's finding that perfect fishing spot, the ideal hunting location, or that crucial moment in sports or life, LOTX symbolizes the journey and the passion for chasing after and living off those pivotal experiences. 

Join us in embracing this adventurous spirit and make every moment count with LOTX. Whether you're strolling along the pristine white sand beaches of the emerald coast, casting your line into the sparkling emerald waters, or simply enjoying the sunshine, we have everything you need to stay comfortable and stylish.

We are passionate about the outdoors and knowledgeable about our products, so we can provide advice and recommendations to ensure you have the best experience possible. From lightweight and breathable fabrics to vibrant colors, our clothing line is designed to withstand the rigors of coastal living while keeping you looking great.

So whether you're gearing up for a day of fishing or just soaking up the sun on the beach, let us help you find the perfect outfit for your next adventure!

Veteran Owned